Email marketing has become an essential part the co-registration process and RegReady allows you to integrate with the ESP of your choice.  However, email has become a commodity and email service providers (ESPs) are a dime a dozen, causing many to think there’s little difference between them.  Below is how Gold Lasso differentiates itself in the marketplace and why we might be the best choice for your email marketing needs.  RegReady publishers and advertisers who choose to use us as their ESP enjoy special discounts and incentives.  Please contact a Gold Lasso representative about setting up a demo today.

Difference #1:  Who We Service
Gold Lasso primarily services companies that send 100,000 to 10,000,000 email transmissions per month.  We have made 100,000 monthly transmissions our minimum requirement because we have found that businesses that send at least this amount want to make a serious effort in integrating email as part of their marketing mix. We have made 10,000,000 monthly transmissions our ceiling because it is our experience that most, not all, companies that send more than 10,000,000 monthly transmissions are overwhelming their lists and wasting their money.  Therefore, we have found that companies that send within this range take email marketing seriously and are willing to make the investment to understand best practices.

Difference #2: Our Product is All-Inclusive
Unlike other email service providers, Gold Lasso’s eLoop product is all-inclusive meaning we don’t tier our product based on features.  Every time we develop a new feature or expand our system, we make the upgrades available to all our clients regardless of their agreement size.

Difference #3: Tons of Advanced Features
From dynamic content and drip campaigns, to advanced segmentation and automation, Gold Lasso’s eLoop delivers one of the most advanced email marketing systems on the market.  If you can dream of it in email we can most likely accommodate you.

Difference #4: Price/Value Guarantee
Gold Lasso is the only ESP with a pricing guarantee.   Gold Lasso's "Best Value Guarantee" assures that you will not find a more comprehensive, all-inclusive product on the market for the price. We guarantee our pricing to be at least 10% less than comparable email products and in many cases is 40% to 60% less.  You can be assured you’re getting the best deal on the market.

Difference #5:  Mandatory Custom DNS and Unique IP
A lot of ESPs pay lip service to deliverability however very few follow the platinum standard for best practices; custom DNS with unique IP address.  Sending commercial email with a custom DNS and unique IP address is the BEST way to manage email deliverability.  We take this practice so seriously that we mandate all of our clients follow it.  In fact, if you don’t have a unique IP address and custom DNS you cannot take advantage of premium delivery services from ReturnPath, SuretyMail, GoodMail and others.

Difference #6:  Every Client is Assigned a Dedicated Account Rep
Gold Lasso wants to ensure that our clients are successful with their email marketing efforts, therefore we assign a personal account representative.  This representative acts as a guide to our clients getting intimately familiar with their email marketing needs and helping them master the email marketing discipline.

Difference #7:  We Can Guarantee List Growth
Gold Lasso is the only ESP that can promise you list growth.  We can make this promise because we are the only ESP that owns and operates a co-registration network.  Co-registration is proven to be one of the most efficient and ethical ways to build an email list and our expertise is available to our clients free of charge.

Difference #8:  We Give Our Clients Free Consulting
Gold Lasso provides all new clients with a FREE comprehensive 15-page report analyzing their existing email marketing program.  From deliverability to software integration, this report is invaluable insight for clients who wish to achieve industry best practices.

Difference #9:  We Don’t Advertise
Unlike many other ESPs, Gold Lasso does not advertise its products and services through traditional channels.   Since 2002 we have built our client-base through word-of-mouth and being a thought leader in the email marketing industry.  Our staff regularly contributes to various publications, conferences, forums and other information sources bringing research and credibility to the discipline.

Difference #10:  Integration with 3rd Party Systems
Gold Lasso currently integrates with over 20 3rd party CRM, CMS and analytics systems.  We give all our clients free and full access to our API so they can enjoy seamless data flow between eLoop and other mission critical systems.  If we currently don’t have an integration solution to meet your needs, just let us know, we might build it for you free of charge.