Gaithersburg, MD (PRWEB) September 30, 2009 - Attracting new customers in a tight economy has become a dilemma for many businesses -- large and small. Gold Lasso has found a formula for not only growing their own business, but helping others attract customers via qualified lead generation.

Since launching six months ago, RegReady, a division of Gold Lasso, Inc., has drawn an impressive list of advertising and publishing clients. Advertising clients syndicate their opt-in offer(s) across their choice of websites within RegReady's online publisher network while publishing partners create a new revenue stream from this process. This "win - win" process is called co-registration. If done correctly, co-registration has proven to be the most efficient method of growing a true opt-in email list.

Notable publishers in the network today include ShadowShopper.com, E-Resumes.us, MarketingSherpa, Web Marketing Today, Business Management Daily, Target Law, Grand Magazine and iMedia Connection, among others. New advertiser clients include Light Speed Financial, Brick Marketing, Schaeffer's Investment Research, North American Publishing, Email Experience Council, MarketingVOX and more.

"We want to debunk the myth that you can actually purchase an opt-in list," says Jeremy Dempsey, VP of Publisher and Advertiser Networks. "Including the words "purchase" and "opt-in list" in the same sentence is a complete oxymoron. With our process of qualifying registrations for an advertiser, ultimately, our clients' campaigns will have greater ROI and be more powerful than just buying 'opt-in' email addresses." Unfortunately, many marketers don't realize that a list is not truly "opt-in" unless the recipient requested your messages explicitly. By purchasing a list, companies risk being blacklisted and labeled a spammer.

With co-registration networks like RegReady, email marketing and lead generation is coming into favor with a focus on best practices.

BEST PRACTICES:

• Focus on transparency - do not "trick" users into signing up for something they might not want. Otherwise, you risk damaging your reputation, increasing the number of complaints and decreasing your ROI.
• Make sure your co-registration offers are accurate. If you say you will send email once a week, don't add the person to your daily list.
• Introduce yourself via an introductory email as soon as possible. Otherwise, people may forget that they opted-in or may lose interest.

More "Best Practices" are available at www.RegReady.com. Following these guidelines will help ensure better response rates, and lower list turnover.

About RegReady
RegReady is the fastest growing co-registration network serving hundreds of websites and processing hundreds of thousands of co-registrations. The easy to use platform provides an ethical way to build opt-in lists and find targeted leads by allowing publishers to choose advertising partners. RegReady is a service of Gold Lasso, a leading email service provider (ESP) catering to the middle and enterprise marketplaces.