I. Editorial Format

A. Accurate Ad Text

Accurately represent your product or service.
Your co-registration ads and website publisher selections must directly relate to the content on your website. When users see your ad, they should be able to understand what kind of product, service, or other content they will find on your site and the information they may receive from you via email, phone, direct mail or any other communications medium. Products or services promoted in your ad must be reflected on your website; ads can be disapproved if a promoted product is not offered or available for sale as promised.

As a basic rule, use clear, descriptive, and specific ad content that highlights the differentiating characteristics of your product/service. You can distinguish your ad by including your company name, line of business, or by highlighting one specific product. If you offer a local service or product, you might want to indicate your location in your ad.

B. Capitalization

Use standard capitalization.

• Don't use excessive capitalization such as 'FREE' or ‘REGREADY'

• You can choose whether or not to capitalize the first letter of each word in your ad.

C. Character Limits

Stay within the ad character limits.
Your intended headline and text must fit within the limits below and not be cut off. Please keep these ad text limits in mind when planning your ads:

• Ad titles are limited to 35 characters.
• Ad text is limited to four additional lines of 40 characters each.

D. Competitive Claims

Support competitive claims.
Competitive claims are statements implying that your product/service is better than a competitor's. If your ad text contains competitive language regarding other companies, specific support for this claim must be displayed on your website.

You can offer support for your claim in a variety of ways such as a chart or table that compares the features and/or prices of your product versus your competitor's product or a competitive analysis discussing why your product is superior.

For example, ad text that states 'Better than RegReady' would be considered a competitive claim and would require support on the website. If your website includes a competitive analysis of the advertised service versus RegReady, this claim would be acceptable and the ad could be approved.

E. Grammar & Spelling

Use correct grammar and spelling.

• Your ad text must be in logical sentence or phrase form. This includes using grammatically correct spacing between words and around punctuation.

For example: Placing one or two spaces after a period to start a new sentence.

• Ads must contain correct spelling. The only exceptions are commonly misspelled words or spelling variations that the majority of users would recognize and understand.

For example: The word color can be spelled colour in the U.K.

F. Implied Affiliation

Don't imply inaccurate affiliation or partnership.

• Your ads may not imply an affiliation, partnership, or any special relationship with RegReady or Gold Lasso, Inc. Ads and sites cannot contain language that is likely to cause confusion as to the association between RegReady and Gold Lasso's services and your services.
• Your ads also may not imply an affiliation with any publisher or publisher's website in the RegReady Publisher Network unless you have an up to date legal document supporting such claims and that it can be produced upon Gold Lasso's request.

G. Inappropriate Language

Don't use inappropriate language.

• Your ad cannot contain offensive or inappropriate language. This also applies to misspellings and derivatives of inappropriate language.

H. Prices, Discounts, & Free Offers

Support advertised prices, discounts, and free offers.

If your ad includes a price, special discount, or 'free' offer, it must be clearly and accurately displayed on your website.

Prices in your ad text must be accurate. Prices can also apply to bulk purchases. For free offers, it is acceptable if the website visitor can infer that the product is indeed free, even if the word 'free' does not appear along with that product or service.

I. Proper Names

Don't use proper names in Ad Text.

Sites that promote people-finder services, detective agencies, or other similar services are not permitted to use proper names in ad text. An exception to this is if your brand contains a legally trade marked name.

J. Punctuation & Symbols

Use standard punctuation and symbols.

• Don't use repeated or unnecessary punctuation or symbols.
• Your title may not contain an exclamation point.
• Your entire ad text may only contain one exclamation point in total.

The use of symbols, numbers, and letters must adhere to the true meaning of the symbol.

K. Repetition

Don't use unnecessary repetition.

Avoid repetition of words or phrases. For example: Buy Now! Buy Now! Buy Now!

L. Superlatives

Avoid using generic superlatives.

If your ad contains the comparative or subjective phrases 'best' or '#1,' verification by a third party must be clearly displayed on your website. Third-party verification must come from someone or some group unrelated to your site; customer testimonials do not constitute third-party verification.

M. Target Contextually Relevant Websites

Target relevant website publishers

Choose relevant website publishers that accurately reflect your products, services, or the site you're promoting. If you offer a location-specific product or service, you might consider website publishers that reflect your location. Remember, Publishers have ability to reject your ad so don't give them an obvious reason to.

N. Trademarks

Adhere to our trademark policies.
RegReady recognizes the importance of trademarks. As a courtesy to trademark owners, we have created trademark complaint procedures with respect to use of trademarked terms in RegReady Advertiser campaigns.

Trademarks are territorial and apply only to certain goods or services of the trademark owner. Therefore, different parties can own the same mark in different countries or different industries. Accordingly, in processing complaints, RegReady will ask the trademark owner for information regarding where the mark is valid and for what goods or services.

Trademark Complaints
As a provider of space for advertisements, RegReady is not in a position to arbitrate trademark disputes between advertisers and trademark owners. As stated in our Terms and Conditions, advertisers are responsible for the ad text that they choose to use. Accordingly, RegReady encourages trademark owners to resolve their disputes directly with the advertiser, particularly because the advertiser may also be using your trademark on similar ads in other programs.

However, RegReady takes allegations of trademark infringement very seriously and, as a courtesy, we're happy to investigate matters raised by trademark owners. You are not required to be RegReady advertiser in order to send a complaint.

If you have a complaint regarding the use of your trademark in a RegReady advertisement, please contact RegReady immediately using the Contact Us information on our website.

Once RegReady receives all of the required information from the trademark owner, the claim will be investigated, and appropriate action will be taken.

Authorization to Use Trademarks in Your Ad Campaign
If we have received and processed a complaint for a trademark, advertisers seeking to use the mark in the countries and industry of the trademark owner will have their ad text disapproved.

If an advertiser has been restricted from using a trademark and disagrees with the owner's assertion of exclusive rights or believes he or she has a right to use the mark, we encourage the advertiser to contact the trademark owner directly and request permission to use the trademark. Only if the trademark owner provides RegReady with an authorization will the advertiser be able to use the trademark in his ad campaign. Please note that the trademark owner may change or rescind the authorization at any time.

O. Unacceptable Phrases

Don't use unacceptable phrases.
Avoid call-to-action phrases such as 'click here' that could apply to any ad, regardless of content.

This type of generic phrase has been found to add little value to your ad's message. The limited text space should be used for concise, informative language that sets you apart from your competition.

II. Content

A. Academic Aids

Don't promote unacceptable academic aids.
Advertising is not permitted for academic aids. This includes 'test-taking' services in which someone takes an exam for someone else and academic paper-writing services providing custom/pre-written theses, dissertations, etc.

B. Aids to Pass Drug Tests

Don't promote aids to pass drug tests.

Advertising is not permitted for the promotion of products designed to help someone pass a drug test. This includes products such as drug cleansing shakes and urine test additives.

C. Alcohol

Don't promote unacceptable alcohol products.
Restrictions on the promotion of alcohol vary based on local regulations and type of alcoholic product:

• Ads are not permitted to directly promote hard alcohol and liqueurs. This means that hard alcohol cannot be promoted in ad text or be the purpose of your site (occupying a significant portion of your site).
• Advertisements for beer may target countries where such ads comply with local regulations. However, beer ads may not target the United States, U.S. territories (American Samoa, Guam, Puerto Rico and the U.S. Virgin Islands), India, Pakistan, Sri Lanka, Thailand, and Malaysia.
• Advertisements for champagne and wine are allowed everywhere that such advertisements comply with local regulations.
• Please note that some jurisdictions may enforce any of these additional regulations:

i. require government permits for the advertisement of alcoholic beverages,
ii. prohibit advertisements for beverages with a certain level of alcohol content,
iii. and/or require certain disclaimers in advertisements for alcohol beverages.

It is the advertiser's responsibility to comply with all local laws.

D. 'Anti' and Violence

Don't promote violence or advocate against a protected group.
Ad text advocating against any organization, person, or group of people is not permitted.

Advertisements and associated websites may not promote violence or advocate against a protected group. A protected group is distinguished by their:

• Race or ethnic origin
• Color
• National origin
• Religion
• Disability
• Sex
• Age
• Veteran status
• Sexual orientation/Gender identity

E. Automated Ad Clicking

Don't promote automated ad clicking or automated form completion.

Advertising is not permitted for the promotion of automated ad clicking products and services and automation form completion products

F. Bulk Marketing

Don't promote bulk marketing products.
Advertising of bulk marketing products is not permitted if the stated or implied use of the following products is unsolicited spam:

• Email lists that are not opt-in
• Bulk email software
• Bulk messaging

G. Copyright

Don't promote copyrighted content without permission.

Copyrights are important business assets in which the copyright holder maintains exclusive rights. You must not use RegReady to promote the copying or distribution of copyrighted content for which you don't have consent from the copyright holder and which is not otherwise permitted by law.

H. Counterfeit Designer Goods

Don't advertise counterfeit designer goods.

Advertising is not permitted for products that are replicas or imitations of designer goods. A replica good contains the trademarked name or logo of a designer brand but is not made by that brand.

I. Data Entry Affiliates

Don't advertise for data entry affiliate programs.
Advertising is not permitted for the promotion of data entry affiliate programs. This includes ads directing users to sites that promote the creation/data entry of more ads that direct users to the same site.

There are no exceptions to this policy, which is intended to protect both advertisers and RegReady users.

J. Dialers

Don't promote dialer-related products.

A dialer is a program that will cut your chosen internet connection and establish a new connection to a premium rate number. In order to protect our users and maintain the quality of advertising we display, we don't allow ads and sites that require or solicit the use of a dialer program.

K. Drugs and Drug Paraphernalia

Don't promote drugs and drug paraphernalia.

Advertising is not permitted for the promotion of drugs and drug paraphernalia. This includes drug accessories, illegal drugs, and herbal drugs such as salvia and magic mushrooms.

L. e-Gold

Don't promote e-gold or related products.

Advertising is not permitted for e-gold and e-gold related content. This includes, but is not limited to, e-gold exchange, e-gold investment, and e-gold accounts.

M. Fake Documents

Don't promote fake documents.

Advertising is not permitted for the promotion of false documents such as fake IDs, passports, social security cards, immigration papers, diplomas, and noble titles.

N. Fireworks and Pyrotechnic Devices

Don't promote fireworks or pyrotechnic devices.

Advertising is not permitted for the promotion of fireworks and pyrotechnic devices.

O. Gambling

Don't promote online gambling or related sites.
Advertising is not permitted for the promotion of online casinos and gambling activities.
This includes, but is not limited to, the following:

• sports books
• lotteries
• bingo
• poker
• sites that provide tips, odds, and handicapping
• software facilitating online casinos and gambling
• gambling tutoring online
• gambling related eBooks
• 'play for fun' gambling or casino games of skill including sites where the primary purpose is 'play for fun' gambling
• affiliate sites with the primary purpose of driving traffic to online gambling sites

P. Hacking and Cracking

Don't promote hacking and cracking sites.
Advertising is not permitted for the promotion of hacking or cracking and tools that aid in copyright infringement. For example, we do not permit:

• Sites that provide instructions or equipment to illegally access or tamper with software, servers, or websites
• Sites or products that enable illegal access of cell phones and other communications or content delivery systems/devices
• Mod chips, such as devices that unlock copyright protection
• Products that descramble cable and satellite signals in order to get free cable services
• Copied or backed-up version of software, CDs, or DVDs not intended for personal use
• Products or services that circumvent digital rights management technologies or technical protection measures for copyrighted works

Q. Miracle Cures

Don't promote miracle cures.

Advertising is not permitted for the promotion of miracle cures, such as 'Cure cancer overnight!'

R. Political Advertising

Political advertising is allowed.
We permit political advertisements regardless of the political views they represent. Stating disagreement with or campaigning against a candidate for public office, a political party, or public administration is generally permissible.

However, political ads must not include accusations or attacks relating to an individual's personal life, nor can they advocate against a protected group.

If you're soliciting political donations, your website must clearly state that the donations are non-tax-deductible.

S. Prescription Drugs and Related Content

The promotion of prescription drugs and related content is restricted.
RegReady only accepts pharmaceutical advertising from pharmacies that are based in the U.S. or Canada. Pharmacy-related ad campaigns can only target the U.S., U.S. territories (American Samoa, Guam, Puerto Rico, U.S. Virgin Islands), and/or Canada. Additionally, RegReady requires all online pharmacy advertisers and affiliates to be a member of the PharmacyChecker Licensed Pharmacy Program. Ads will not run until a valid PharmacyChecker identification number is provided.

Note that pet pharmacies and affiliates advertising pet prescription drugs when targeting the U.S. or Canada must also be PharmacyChecker approved.

If you meet the above requirements and want to get started, review RegReady’s online pharmacy qualification process. If you are not granted a PharmacyChecker ID, we won't be able to run your ads. To be fair to all of our pharmacy advertisers, we make no exceptions.

T. Prostitution

Don't promote prostitution.

Advertising is not permitted for the promotion of prostitution.

U. Scams/Phishing for Personal Information

Don't use phishing or other scamming tactics.

Advertising is not permitted for sites collecting sensitive personal information or money with fake forms or false claims. Examples of personal information include email addresses, user names, passwords, and/or payment information.

V. Sexual & Adult Content

Sexual & adult content is restricted.
Advertising is not permitted for the promotion of child pornography, any sexually suggestive content involving children, or other non-consensual sexual material. We also do not permit ads promoting teen pornography or other pornography that describes models who might be underage.

Examples include, but are not limited to, advertisements for 'teen xxx', 'teen porn', and 'school girl' pornography. Please note that RegRedy does not allow this content regardless of whether or not a site complies with government regulations on this kind of advertising.

W. Solicitation of Funds

The solicitation of funds is restricted.
If the solicitation of funds is promoted in ad text, the advertisers website should clearly display tax-exempt status such as 501(c)(3) status in the United States, and should state whether the donations are tax-deductible in full or in part. Other countries need to have an equivalent status (must be a registered charity or not-for-profit organization).

However, for the solicitation of political donations, the advertisers website must clearly state that the donations are not tax-deductible.

X. Template Sites for Ad Networks

Don't promote template sites for ad networks such as RegReady.

Advertising is not permitted for the promotion of template sites for ad networks. This includes products and services that create template or pre-generated websites solely intended to profit from ads.

Y. Tobacco and Cigarettes

Don't promote tobacco and cigarettes.

Advertising is not permitted for the promotion of tobacco or tobacco-related products, including cigarettes, cigars, tobacco pipes, and rolling papers.

Z. Traffic Devices

Don't promote illegal traffic devices.

Advertising is not permitted for the promotion of radar jammers, license plate covers, traffic signal changers, and related products.

AA. Weapons

The promotion of weapons is restricted.

Advertising is not permitted for the promotion of certain weapons, such as firearms, firearm components, ammunition, balisongs (switchblades), butterfly knives, and brass knuckles.