Build Opt-In Email Lists | RegReady Customer Acquisition Network

Opt-In Lists

Build Opt-In Email Lists

Building quality opt-in lists is one of the most challenging aspects of email marketing. Any educated email marketer knows that purchasing a list, even one that is so called “permissioned,” is a big “faux pas” and can tarnish your email sending reputation and drastically hurt deliverability. So what’s an email marketer to do when they need to grow their lists but don’t have a year or so to do it organically?

Fortunately, some very creative marketers came up with the idea of co-registration, the practice of syndicating your opt-in offer where it appears alongside or after the opt-in form of another website. The idea behind this is that since it’s difficult and time consuming to get people to come to your website to opt-in, it is easier to syndicate your opt-in offer across a host of contextually relevant websites. If done properly, co-registration has proven to be an extremely effective way to grow your email lists.

RegReady is the only co-registration network to offer the most ethical and efficient way to grow a pure opt-in email list. Aside from transparency (with RegReady you know where your email addresses are coming from), RegReady is 100% true opt-in because website visitors are indicating that they want to hear from your company, not an intermediary. You get the person’s email address as soon as they opt-in allowing immediate follow-up confirming their opt-in. This closes the communication loop.

Below are some best practices to ensure your co-registration success:

Make sure your co-registration offers are accurate. If you say you will send email once a week make sure these recipients don’t end up on your daily list.
Know where your opt-in email addresses are coming from so that you can reference the website in your introductory email. This will minimize list attrition and remind the person that they opted into you list. RegReady allows your to do this.
Send the introductory email as soon as possible. “Out of site, out of mind” and people will forget that they opted-in or will lose interest.
Do not have the opt-in checkbox pre-marked and don’t use an ad network with this practice. If someone doesn’t click a checkbox to say that they want to hear from you then they probably don’t want to hear from you. It’s simply wasted money. All RegReady ads are marked to “No” forcing website visitors to click “Yes” to opt-in.